Design Director

Crafting Digital
Experiences with
Purpose

Over 20 years of experience blending creativity with deep understanding of human behavior to deliver meaningful and engaging designs.

Design LeadershipUser ExperienceDesign StrategyProduct DesignBehavioral Psychology
Scroll to explore

Bridging Psychology & Design

Eight years ago, I embarked on a journey to blend my 15 years of Learning & Development expertise with modern design principles, creating a unique approach to digital experiences.

Behavioral Psychology

Integrating deep understanding of human behavior into every design decision for more intuitive experiences.

Design Innovation

Creating meaningful solutions that bridge user needs with business objectives through strategic design thinking.

User-Centered Design

Placing user needs and experiences at the heart of the design process for maximum impact and engagement.

Career Journey

At a career crossroads in my mid-30s, I made the bold decision to transition from Learning & Development to UX design. This unique background allows me to approach design challenges with a deep understanding of human behavior and learning patterns.

Continuous learningCross-disciplinary experienceAdaptabilityMentor guidance

Professional Journey

A timeline of roles that shaped my expertise in design leadership and user experience.

Associate Design Director

Lollypop Design Studio
Mumbai, Maharashtra, India
Jul 2024 - Present(6m)

Design Lead

Lollypop Design Studio
Mumbai, Maharashtra, India
Jul 2022 - Jul 2024(2y)

Co-Founder & Designer

Witty Raven
Pune, Maharashtra, India
Jan 2020 - Jul 2022(2y 6m)

Leading design initiatives and strategic direction for major client projects across multiple industries

Key Responsibilities

Design Leadership and Design Management
Strategic planning and execution of design initiatives
Client relationship management and stakeholder communication
Team mentorship and professional development
Design systems implementation and governance
Cross-functional team coordination
Quality assurance and design reviews
Innovation strategy development

Key Achievements

Successfully led multiple high-impact client projects
Established design systems and processes that improved team efficiency by 40%
Mentored and developed design team members
Achieved 95% client satisfaction rate
Reduced development cycles by 25% through efficient design processes
Implemented innovative design processes improving team efficiency

Featured Projects

A showcase of selected works demonstrating my approach to solving complex design challenges.

Featured Project

E-commerce Platform Mobile Application

Leading E-commerce Platform
2023-01 - 2023-06

Enhance user engagement and streamline shopping experience for a leading e-commerce platform while handling complex user flows and multiple user personas

Featured Project

Enterprise Learning Management System

Global Technology Corporation
2022-08 - 2023-02

Design a modern, scalable learning management system that combines behavioral psychology principles with cutting-edge UX design to improve employee engagement and learning outcomes

Featured Project

Interactive Game Design Platform

Educational Technology Startup
2021-03 - 2021-12

Create an intuitive game design platform that enables educators to develop engaging educational games without technical expertise, while maintaining high educational value

Featured Project

FinTech Analytics Dashboard

Investment Management Firm
2022-01 - 2022-06

Design a comprehensive yet intuitive analytics dashboard for financial professionals that simplifies complex data visualization while maintaining accuracy and real-time performance

Professional Skills

A comprehensive overview of my expertise across design, technology, and leadership.

Design Skills

User Experience Design
18 endorsements
Design Systems
10 endorsements
Product Design
15 endorsements
Design Strategy
12 endorsements

Technical Skills

Figma
8 endorsements
Adobe XD
10 endorsements
HTML/CSS
6 endorsements
Design Systems Architecture
7 endorsements

Leadership Skills

Design Leadership
15 endorsements
Team Management
12 endorsements
Cross-functional Collaboration
10 endorsements
Mentorship
9 endorsements

Let's Connect

Interested in collaboration, have a project in mind, or just want to discuss design? I'm always open to innovative opportunities.

Contact Information

Location

Mumbai, Maharashtra, India

Connect Online