Hi, I'm Ameet 👋
Designing for humans, grounded in behavior.
I'm a user experience designer with a background in behavioral psychology. Over the last two decades I've designed varied creative experiences — learning workshops, e-learning courses, websites, mobile applications, and even a few video games.
In my mid-thirties I made the bold leap from Learning & Development into UX, and that lens — how people learn, decide, and behave — shapes every interface I touch today as Design Director at Lollypop.
Two decades of work, across surfaces.
Mobile Product Design
End-to-end product design for native mobile apps — from research and IA through to high-fidelity prototypes shipped at scale.
Web Experiences
Conversion-focused websites and SaaS dashboards designed with strong information architecture and brand-led visual systems.
Interactive Learning
E-learning courses and learning workshops built on behavioral psychology to make complex topics genuinely click for learners.
Game Design
Game mechanics and UX for serious and casual games — balancing playful interaction with measurable learning outcomes.
Design Systems
Scalable design systems that align engineering and design — from core tokens and primitives up to documented component libraries.
UX Research
Generative and evaluative research that turns user behavior into product strategy — user interviews, usability testing, journeys.
Got a project in mind?
Whether it's a product redesign, a learning experience, or simply a chat about UX — I'd love to hear about what you're working on.